The key to skincare is moisture care. Moisture makes skin beautiful instantly.
Skin moisturized by HADAKIWAMI is plump and smooth, and won’t easily become unbalanced.
Use HADAKIWAMI year round, for a complexion that stays smooth.
With simple steps every day, you’ll keep your skin looking its best.
For centuries, rice water and bran water baths have been used in Japan to moisturize dry skin.
Using rice and fermentation technologies, we developed active ingredient Rice Power Extract No. 11.